I.o.n.a.Growth Case Study: Using supply to acquire customersIn late 2020 we tested whether we could use the supply side of our marketplace to acquire demand side users with financial compensation…Oct 13, 2021Oct 13, 2021
I.o.n.a.Snake oil, universal design and SEN.Research into the ubiquitous coloured screen filter for dyslexic children brought me back to the obvious conclusion — good design is good…Jun 22, 2021Jun 22, 2021
I.o.n.a.Why you should care about empty statesAt Koru Kids, the argument for introducing empty states was fourfold to our app:Jan 11, 2021Jan 11, 2021
I.o.n.a.Headliners from a crash course in virtual nannying!At the beginning of lockdown i 2020, Koru Kids spent time researching how to virtually care for, entertain and educate. If you’re stuck at…Jan 5, 2021Jan 5, 2021
I.o.n.a.Tips for facilitating Design SprintsTwo years on from a cripplingly awful design sprint I regularly use sprint methodologies to get teams involved early and de-risk high risk…Jan 4, 2021Jan 4, 2021
I.o.n.a.Marketplace Landing Page RedesignMore often than not a top of funnel project is going to be a priority for your business. How you work with Marketing to elevate the brand…Jan 4, 2021Jan 4, 2021
I.o.n.a.Getting Unlost: IA and Navigation DesignWhen designing navigation itself it can be hard to get a grasp of what tangibles you’re hoping to improve. Identifying existing navigation…Jan 3, 2021Jan 3, 2021
I.o.n.a.UX, Content Strat & Branding for goodWebsite redesign for the amazing charity empowering women and girls in refugee camps: The Lotus Flower. Article covers: teasing out their…Mar 4, 2017Mar 4, 2017
I.o.n.a.BA Inflight: Taking OffDesigning a concept microsite to enhance the inflight experience for British Airways passengers.Feb 3, 2017Feb 3, 2017
I.o.n.a.BA Inflight: GroundworkResearching how to enhance the inflight experience for British Airways passengers.Feb 3, 2017Feb 3, 2017
